Thursday, December 1, 2011


The politically correct silly season has started. This year we are seeing Holiday trees and Winter Festivals.
In fact I'm not seeing many ads for Christmas sales either.

I just did a small sampling of the online ads for retailers. Here's what I found. Best Buy is advertising "Great Gifts" but it's business as usual. Macy's is having "Holiday Sales" and K-Mart ads show their "little blue light guy" in a Santa Hat but there's no mention of Christmas. Sears is featuring a robot type critter with a Santa Hat again no mention of Christmas. Bed, Bath and Beyond has seasonal specials and gifts--their concession to the "season" is a boxy graphic surrounded by "Christmas" lights...but no mention of Christmas per se. Old Navy has the "Merry Mall" and the "Happiest Holidays" but again no Christmas. Walmart, the nation's biggest retailer does mention Christmas but you have to look at the online ad hard to find it in the small print. Like many retailers they are touting CyberMonday with "bright ideas for the Holidays." Penney's is having a Thank You Appreciation Sale. At the bottom of their homepage they say "Who's your Santa! Shop Best Gifts."

Online retailer Amazon talks about CyberMonday. The only graphic on their main webpage that looks a little bit Christmas-like is a black box with a red bow in the corner saying you can shop with MasterCard.

Kohl's online ad says CHRISTMAS! Target's online ad has Christmas written in small blue letters and an emphasis on gifts. Lowe's online ad says "The Joy of Christmas" but Home Depot's ad just talks about holidays.

Thank goodness not every big name retailer has decided to abandon the name of the day we are all celebrating.

So much of our media is promoting Winter or Holiday as words to use so as not to offend people. Well, I part of the people, and I'm offended! The Holiday we are celebrating is Christmas! I want to hear traditional Christmas music. I want to see Nativity Scenes. I want to celebrate with the 3 Wise Men about the birth of Christ.

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